Privacy.
Last updated: 10 May 2026
This page explains what Healthalitics does with the small amount of information our website collects. The full app — when it launches — will have a separate, more detailed policy covering health data.
Who we are
Healthalitics — an early-stage product, not yet a registered company. Contact: info@healthalitics.com. This page applies to healthalitics.com.
What we collect, and why
When you join the waitlist
- Email address — so we can email you when early access opens.
- Optional answer to "What brings you here?" — to understand who's interested.
- UTM parameters / referrer / first page visited — to know which channels drive interest. Captured silently from your URL when you arrive.
Legal basis: your consent (you provide these by submitting the form).
When you visit the site
- Google Analytics 4 — only if you accept cookies via the banner. Captures: a pseudonymous identifier, page views, device/browser, country, anonymised IP, and referrer.
- Cloudflare Turnstile — runs invisibly to confirm waitlist submissions come from real visitors, not bots. Doesn't set cookies. Cloudflare receives limited browser signals to make its determination, governed by the Cloudflare Turnstile Privacy Addendum and Cloudflare's privacy policy.
Legal basis for analytics: your consent — change your mind any time using the Cookie settings link in the footer. Legal basis for Turnstile: legitimate interest in stopping bot abuse of our waitlist form. Turnstile doesn't set cookies, so no consent banner is required for it.
Where it's stored
- Waitlist emails: Google Cloud Firestore. We aim to keep this in EU regions.
- Analytics data: Google LLC servers. Google operates under standard contractual clauses for EU/UK transfers.
How long we keep it
- Waitlist emails: until product launch + 6 months. If you don't sign up after that, we delete.
- Analytics: 14 months (Google's default).
Your rights
Under the UK GDPR and EU GDPR you can ask us to:
- Tell you what we have on you (access)
- Correct or delete it (rectification / erasure)
- Send it to you in a portable format (portability)
- Stop using it (object / withdraw consent)
Email info@healthalitics.com. We'll respond within 30 days.
You can also complain to a supervisory authority. UK residents: the ICO. EU residents: your local data protection authority.
Cookies
We use one type of cookie: Google Analytics. It's only set if you accept via the banner. We don't use advertising cookies, marketing pixels, or third-party trackers beyond GA4.
Changes to this notice
If we change this notice, we'll update the date at the top. Big changes will be flagged on the homepage.